Examines the role of marketing and business in societys central contemporary problems as well as the way marketing can take a positive and influential role in the efforts to address these problems. Focuses on several methods for critically researching visuals and applies these methods to examine and discuss several kinds of visuals, including photography, film/television, advertisements, arts, and urban spaces. The Associate Director of Marketing and Communications works closely with other units in the Chancellor's Office and throughout the university, such as External Affairs and Enrollment Management . Offers hands-on instruction in analytic techniques for Facebook, Twitter, and other social media platforms, including experiments and observational analyses. Covers the role of marketing in business and society. Designed to provide a unique opportunity to engage faculty, professional staff, and peer mentors in small group discussions. Our curriculum is organized around three types of experiences: core courses, concentration electives, and a final, hands-on project. (1-4 Hours). Offers students an opportunity to obtain skills to design and evaluate campaigns through the completion of their own campaign projects and to learn about visual and verbal arguments and the unique ethical and other considerations of health campaigns. Explores both theories of conflict and potential strategies for more effectively managing conflict in a variety of contexts, that is, interpersonal relationships, organizational settings, and broader societal contexts. (4 Hours). Engages the question and practice of what it means to develop and maintain a successful online community. sppua@northeastern.edu, School of Public Policy and Urban Affairs, College of Social Sciences and Humanities, Dukakis Center PowerPoint Template: Standard. Prerequisite(s): ACCT1201 with a minimum grade of D- or ACCT1202 with a minimum grade of D- or ACCT1209 with a minimum grade of D-, MKTG2209. May be repeated without limit. Prerequisite(s): (MKTG6200 with a minimum grade of C- or MKTG 6208 with a minimum grade of C- or MKTG6318 with a minimum grade of C- ); (MGSC6200 with a minimum grade of C- or MGSC 6207 with a minimum grade of C- ), MKTG6212. International Marketing. COMM2912. Topics include cultural dynamics in international markets, political and legal environmental constraints, educational and economic constraints, international marketing research, international marketing institutions, and marketing practices abroad. Posted: March 01, 2023. Through case study assessments and hands-on exercises, explores the process of marketing video techniques from designing, building, and executing marketing ideas to evaluating effectiveness and exploring online corporate identities. MKTG6210. Learn Global and Intercultural Communication skills while earning your way to GEO's first Digital Badge . The College Success Manager plans marketing strategy and tactics, collaborates with partners across the university, consults data, and navigates departmental and university processes. (4 Hours). Includes location scouting, production budgets, writing techniques, equipment location, postproduction editing, and content analysis. Communication Law. Analyzes the ways in which power and memory have been deployed and challenged through various rhetorical textsincluding memorials, mass media, performance, and art, among othersin a seminar format. Brian Manley | Assistant Director of Digital Platforms and Marketing. MKTG2301. Attribute(s): NUpath Difference/Diversity, COMM2135. Introduces the theoretical frameworks necessary to engage in a broad range of consulting activities (management consulting or organizational training and development). Consumers are at the center of the business value creation process; therefore, an understanding of consumer thoughts, feelings, and actions is critical for business success. MKTG6223. Political Communication. May be repeated without limit. Other topics include group dynamics, family, learning, personality, and emotions and their impact on the business world. Crisis Communication and Image Management. Covers digital communications history, technical basis (protocol and the Web ), communicative effects, commercial applications, culture, and societal interactions. Introduces the principles and skills of effective argument. myNortheastern Opens New Window, Privacy Policy (1-4 Hours). Our renowned faculty examine the myriad ways in which marketing transforms and creates relationships among organizations, individuals and societies so that all benefit. Northeastern University is a private institution that was founded in 1898. Emphasizes methods for the identification, acquisition, and retention of customers in a way that provides mutual value to the customer and the organization. The Office of Marketing and Communications enhances and protects the University's institutional reputation, advances and strengthens Northeastern's brand, employs effective communication design to enhance operations and encourage University engagement, and reinforces the University's relevance in the lives of key target audiences. Dark Side of Interpersonal Communication. Marketing Analytics. (3 Hours). The course objective is not to seek solutions to problems of memory but to develop enabling questions that guide research. COMM2655. Black Twitter stands as a point of entry for this course as we address questions about culture and communication, applying what we learn to better understand the dynamics of race, media, and power in the internet age. Designed to prepare students for careers that demand an understanding of the intersection between the growing data-driven and technology-enabled possibilities and various ways in which they can be creatively leveraged for designing better digital products and markets. B2B and Strategic Sales. Explores planning, research, production, and other elements that go into successful advertising. Exposes students to cutting-edge research in quantitative marketing to help them define and advance their interdisciplinary research interests. Prerequisite(s): COMM1101 with a minimum grade of D-, COMM4993. Digital Marketing. Offers advanced training in video production techniques, emphasizing remote location shooting. COMM2650. The DRS was developed by the Northeastern University Library as a tool for University faculty and staff to protect the valuable information and data that has been created as part of the University's research . Focuses on developing and executing sales. Students visit some of the key sites of fascist rhetoricand the rhetoric against fascism. Students visit the two key locations connected to human rights communication: The Hague (home of the International Criminal Court and the International Criminal Tribunal for the former Yugoslavia) and Brussels (the unofficial European capital). Offers students an opportunity to gain experience in the marketing research process, while working on a client-based project. Public Relations Principles. Focuses on the challenges and decisions new-product managers face as they take ideas through the new-product-development process. (4 Hours). (4 Hours). Offers students an opportunity to utilize cutting-edge technology and to apply state-of-the-art techniques to design and produce innovative special effects. Offers students an opportunity to learn how to develop marketing dashboards, through which marketing productivity and profits can be assessed and evaluated. Offers students an opportunity to understand and engage with online community and how this relates to topics such as human behavior, identity, and communication online. (3 Hours). The combined major between business administration and communication studies provides students with a robust overview of business and communication studies. Lead Faculty. Analyzes how communication technologies (and the content they deliver) positively and negatively affect the social, emotional, and cognitive development of young people and how these changes are influenced by the particular family, school, community, and institutional contexts in which children grow up. Attribute(s): NUpath Integration Experience, COMM6102. Explores how our lives and identities are performed in space and time, while applying those same concepts to athletes and athletic competition. Having conversations with others is among the things that humans do most. | Offers students an opportunity to hone their skills in all aspects of the production process by incorporating the knowledge they have acquired from previous production coursesfrom the preproduction process of intensive research and development of story ideas and scriptwriting; producing; to the technical aspects of filming, lighting, green screen, sound recording, digital editing, and graphics. (4 Hours). (4 Hours). COMM2350. 617.373.2000 A term project is used to enable students to apply their learning about the fundamentals of marketing. Offers students an opportunity to develop their presentational skills in a variety of settings and realistic business tasks. Global and Intercultural Communication. Examines how meanings of youth and communication technology shift in relation to one another and to broader changes in society, culture, politics, and the economy over time. Topics include the influence of sport on political protest; gender, racial, and labor issues; and current marketing practices. (4 Hours). Does not count as credit for business majors. Research, Scholarship & Creative Practice. Tons of great salary information on Indeed.com Since talk is a locus of sociality and a site for examining language in use, offers students an opportunity to learn how to make discoveries about the orderliness of social life. Focuses on active skill building and tool development in a practice-oriented approach that is quickly and directly applicable to students future careers. Topics include techniques for undertaking market analysis, marketing strategy (segmentation and positioning), and marketing implementation (4 Ps). Arguing Human Rights. Emphasizes the differences and similarities between writing content for streaming vs. broadcasting. COMM6320. Explores a variety of distribution systems, including online channels, mobile video, terrestrial/satellite radio, documentary film, and independent films, among other platforms. Studies methods that may range from close textual analysis to deconstruction to theories of performance. Offers elective credit for courses taken at other academic institutions. Reviews significant moments of oratory, assessing them in the historical context in which they occurred. Students receive instruction from award-winning research and teaching faculty who share their knowledge to help empower the next generation of marketing leaders. General questions . This group is a great way to network with potential full-time, part-time and cooperative education employers. Contact. (4 Hours). (4 Hours). Communication Studies - CPS (CMN) < Northeastern University Communication Studies - CPS (CMN) CMN 1100. Designed to help students both construct and critique risk-communication techniques in the context of contemporary social issues (e.g., texting and driving, pollution, terrorism). Offers students an opportunity to complete a semester-long, intensive research and writing capstone project related to the field of strategic communication. COMM2725. (4 Hours). Northeastern University Senior Marketing Manager in the United States makes about $64,498 per year. Considers how competing communication perspectives can be contrasted, compared, and/or synthesized for a stronger literacy related to sex, sexuality, and sexual identities in an effort to procure an understanding of how communication research and theory can be utilized in academic, personal, and professional settings. Contact the Division of Marketing and Communications Address all questions and concerns to the Division of Marketing and Communications, marketing@neiu.edu. By the end of the course, successful students recognize what people are doing with their talk, how to identify communication breakdowns, and learn methods for increasing communication efficiency in everyday and organizational encounters. Concludes with a discussion of the effective use of reasoning in society from a logical, dialectical, and rhetorical point of view. (4 Hours). Introduces students to the lens of performance studies, the world of sports, and the intersection of the two in the field of communication studies. The second half engages contemporary trends in argumentation studies, including the formalization of arguments and its diagramming for artificial intelligence, the contextualization in different societal domains (politics, health, private and public discourse), and the translation of argument theory into pedagogical practice. (4 Hours). Focuses on theories of and approaches to the study of intercultural communication. Combined with Junior/Senior Project 2 or college-defined equivalent for 8 credit honors project. Offers students an opportunity to be able to reflect on and assess ones own competence in communication and how ones communication affects ones quality of life and to respectfully consider the ethical complexities of quality-of-life issues in both organizational and interpersonal settings. Examines the communicative experiences of organizations and relationships using both theoretical approaches and practical experience. | MKTG4508. myNortheastern Opens New Window, Privacy Policy Market Focused Strategy. Swipe on Tinder or make the first move on Bumble. Ethical issues in persuasion are addressed throughout the course. Designed for graduate students with a background in computational social science, computer science, data analytics, digital humanities, economics, engineering, and network science who are interested in consumer-focused interdisciplinary empirical research projects. (3 Hours). Wireless Sensor Networks, Internet of Things, Embedded Systems, Quality-of-Service for Multimedia Networking, Computer Networks Management and Design. Emphasizes real-world consumer data and applications using R. Offers students an opportunity to learn a wide variety of foundational data-driven inference methods and progress to more advanced coursework delving into analyzing and understanding complex behavioral data. Considers various approaches for establishing fair and appropriate rules, regulations, and policies to mitigate potential biases, ethical challenges, and discrimination arising due to the digital transformation. COMM3655. (3 Hours). (3 Hours). MKTG3301. Requires a final paper at the end of the term in which students articulate and defend positions about youth and communication technology. Offers students the opportunity to gain hands-on experience in the communications industry. If you are faculty or a current student and are interested in submitting your work to Showcase: 102 Ryder Hall COMM2301. (4 Hours). Introduction to Communication Studies. Communication Studies | Communication Studies at Northeastern Explore Back Message from the Chair Communication Studies at CAMD Undergraduate Admissions Studying in Boston Communication Studies Creative Spaces Faculty & Staff Contact Us Communication Studies Home Programs Back Undergraduate Combined Majors Minors Summer & Online Programs A marketing concentration will prepare you for a promising career in areas such as brand and product management, digital marketing, marketing research, marketing communications, and sales and account management. Assesses responses to crises using ethical principles such as transparency (the what element), two-way symmetrical communication (the how element), and timing (the when element). (4 Hours). Strategic Communication Capstone. Develops frameworks and conceptual tools for understanding the world of sports marketing and promotion in an increasingly global and interconnected world. (4 Hours). Requires students to make a formal report to the organization and to write a paper reflecting on the organization and its mission in the context of broader social, political, and economic issues. Managing Customer Engagement in a Service World. Rhetoric and Justice. (4 Hours). Sports communication is an emerging area within communication studies and journalism programs. The concentration embraces an approach that is analytical, creative, and practice oriented. Offers students an opportunity to learn how to distinguish between an incident and a crisis; to analyze communication practices and methods applied during a crisis; to apply social scientific theory to explain how and why a crisis occurred; and to draw upon theory to develop effective crisis communication plans. Attribute(s): NUpath Analyzing/Using Data, NUpath Natural/Designed World, COMM2110. Depending on the mutual interests of students and faculty, research may be behavioral/experimental or quantitative/analytical in nature. Medill IMC has a long history, dating back to the founding of Medill in the early 1920s. Offers students an opportunity to practice real interviewing both as an interviewee and an interviewer. Properly collecting and utilizing data from inside and outside the organization is necessary to support this process. Media Relations Victor Balta balta@uw.edu 206-543-2580. Attribute(s): NUpath Ethical Reasoning, NUpath Formal/Quant Reasoning, NUpath Writing Intensive. Offers students an opportunity to understand the importance of using an analytical approach to support marketing decision making in organizations and approaches to implementation practice. Students learn year-round through a personalized path of rich diverse academic, cultural and professional experiences. Discusses how campaigns are intentionally designed to influence awareness, knowledge gain, and attitude/behavior change. Friday, March 24, 20237:00 pm10:00 pmINV 019 - Immersive Media Lab. Quantitative Analysis of Consumer Data. Addresses the changes in editing practices through digitization and offers students advanced training in nonlinear editing utilizing Avid Media Composer. e.aboelela@northeastern.edu. The PDF will include all information unique to this page. TTY 617.373.3768 Covers both the business and the technical aspects of being a voice talent. Communication and Sexualities. Offers students an opportunity to deepen their abilities to think critically about texts in a variety of forms such as orations, advertisements, music, and art. 102 Ryder Hall Northeastern University 360 Huntington Ave. Boston, MA 02115 MKTG6120. Other marketing-related options available to students include a minor in marketing and both concentrations and minors in brand management and marketing analytics. (4 Hours). Examines communication and inclusion in the contexts of gender, race, sexual identity, social class, ability, and age. Also examines contemporary issues in marketing that can affect organizational success. Exposes students to contemporary perspectives on rhetorical theory and its use in society. Attribute(s): NUpath Capstone Experience, NUpath Interpreting Culture, COMM4605. Interpersonal Communication. Program Structure: 55 credits, two concentrations plus a paid corporate residency of up to 12 months. Considers aspects of talk, such as turn taking, sequence organization, and repair for handling breakdowns, in speaking or understanding. Also covers strategy and tactics that can be developed and communicated, with accountability in mind. Offers students an opportunity to develop frameworks and conceptual tools for understanding the intersection of sport and politics through the lens of communication studies. Offers students the opportunity to apply a proven selling process and present compelling solutions to customers. Designed to help students become knowledgeable consumers and limited producers of communication research. IEEE Transactions on Engineering Management: Gloria Barczak, Editorial Board Member, International Journal of Research in Marketing: Koen Pauwels, Senior Editor, Journal of Business Research: Paul Fombelle, Editorial Board Member, Journal of Interactive Marketing: Yakov Bart, Editorial Board Member; Koen Pauwels, Editorial Board Member; Fareena Sultan, Editorial Board Member, Journal of International Marketing: Amir Grinstein, Editorial Board Member, Journal of Marketing: Koen Pauwels, Associate Editor; Amir Grinstein, Editorial Board Member, Journal of Marketing Analytics: Fareena Sultan, Editorial Board Member, Journal of Marketing Theory and Practice: Jay Mulki, Editorial Board Member, Journal of Personal Selling and Sales Management: Felicia Lassk, Editorial Board Member; Jay Mulki, Editorial Board Member, Journal of Product Innovation Management: Gloria Barczak, Editor-in-Chief, Journal of Retailing: Koen Pauwels, Editorial Board Member, Marketing Education Review: Felicia Lassk, Editorial Board Member, Psychology & Marketing: Jay Mulki, Editorial Board Member, Yakov Bart: 2018 DMSB Ronald Copeland Best Paper Award Finalist, Yakov Bart: 2017 Recognized as one of the 40 Best Undergraduate Business Professors by Poets & Quants, Yakov Bart: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Yakov Bart: 2017 Journal of Interactive Marketing Best Paper Award, Yakov Bart: 2017 TIER 1 Interdisciplinary Research Seed Grant, Northeastern University, Yakov Bart: 2016 Knowledge Exchange Program Award, NSF Northeast Big Data Innovation Hub, Yakov Bart: 2015 and 2016 Research Grant Recipient, Marketing Science Institute, Paul Fombelle: 2017 TIER 1 Interdisciplinary Research Seed Grants, Northeastern University, Amir Grinstein: 2016 Research Grant Recipient, Marketing Science Institute, Jay Mulki: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: 2018 Winner of Gary L. Lilien ISMS-MSI Practice Prize, Marketing Science conference, Koen Pauwels: Top 100 Inspirational Alumnus, UCLA, Koen Pauwels: 2017 Davidson Best Paper Award, Journal of Retailing, Koen Pauwels: 2017 Research Award from the Center for Emerging Markets at D'Amore-McKim School of Business, Koen Pauwels: Named D'Amore-McKim School of Business Distinguished Professor of Marketing, Mary Steffel: 2018 Recognized as one of the 50 Top Undergraduate Business Professors by Poets & Quants, Mary Steffel: 2016 DMSB Ronald Copeland Best Paper Award Finalist, Fareena Sultan: 2017 Journal of Consumer Marketing Best Paper Award, Fareena Sultan: 2016 Research Grant Recipient, Marketing Science Institute, Jennifer Yule: 2018 DMSB Teacher of the Year Award Winner (peer nominated award), Jennifer Yule: 2016 DMSB Best Teacher of the Year Award Finalist (student nominated award), Yakov Bart: Named Joseph G. Riesman Research Professor and Thomas E. Moore Faculty Fellow, Paul Fombelle: Named Thomas E. Moore Faculty Fellow, Amir Grinstein: Named Patrick F. & Helen C. Walsh Research Professor and Thomas E. Moore Faculty Fellow. (4 Hours). Stresses the benefits and complexities of cultural diversity in global, local, and organizational contexts. The dark side is a metaphor used to describe areas of interpersonal and relational communication that are underexplored or lying in the shadows; destructive or dysfunctional; and/or poorly understood or often misinterpreted. Rhetoric and Propaganda. Posted: January 11, 2023. Bachelor's degree in Marketing, Communications, Business, or related field. (3 Hours). This role is integral in the launch of programs for all assigned colleges. May be repeated once. Creating Business Value with Data and AI Technologies. Analyzes the AI strategies implemented or attempted by these companies to understand drivers of success and identify future opportunities. Explores communication theories and concepts as they relate to the interpersonal study of sex, sexuality, and romance. . (4 Hours). (4 Hours). Offers elective credit for courses taken at other academic institutions. COMM2451. Introduces the process of planning, preparing, producing, and evaluating audio production styles and techniques. Also examines contemporary issues in marketing that can affect organizational success. Communication Theory. Reviews the product portfolio concept, examining the need for balanced portfolios and focusing on issues related to product proliferation and simplification. Communication in a Digital Age. Studies the importance of customer insights to business success. Examines the key drivers and building blocks of digital business transformations underlying the best marketing practices of the platform economy and discusses how companies can successfully take advantage of emerging multisided platforms and market-driven network externalities. Addresses performance as a cultural and communicative process that enables us to constitute our identities and our lives. COMM3304 and WMNS3304 are cross-listed. Design for Human Experience. COMM3311. Health Communication. Covers major theories and methodological approaches in communication studies and situates communication within larger social, political, and economic institutions. Much of our communication is nonverbal, as it is through our body language that we initiate new relationships (both personal and professional) and communicate anger, frustration, happiness, and grief. Engages students in the discovery of varied and culturally diverse texts in the literary genres of poetry, prose, and drama. Northeastern's signature experience-powered learning model has been at the heart of the university for more than a century. Introduces the fundamental principles of communication law and ethics. Focuses on identifying and acquiring the right data for addressing different marketing challenges; building skills necessary for conducting relevant quantitative analyses; and using insights to make better marketing decisions. 2022-2023 Northeastern University It. Offers students an opportunity to uncover and develop their vocal range as narrator, announcer, character, and spokesperson with effectiveness and emotional authenticity. (4 Hours). Students are expected to apply statistical concepts and have the opportunity to use SPSS, Python, and/or R for analyzing marketing data sets. (3 Hours). COMM4901. Communications Specialist. Includes the use of microphones, headphones, and recording equipment while in our audio lab. MKTG6280. Designed to prepare communication professionals who appreciate the need for responsible advocacy when responding to crises. (3 Hours). Offers students an opportunity to study historical documents to understand the processes of argumentation and to develop arguments by performing detailed research about contemporary issues. Students participate in formal research training; attend weekly meetings with the faculty leads for the course; present their research; and submit a research paper at the end of the semester. Engaging Customers and Markets. MKTG6216. MKTG6224. Explores the ongoing evolution of legal protections for personal data; maps how new digital technologies offer both the prospect of enhanced privacy protections and radical new forms of surveillance that infringe on privacy; traces how much of our contemporary economy thrives on the witting and unwitting exchange of personal data; and sketches changing popular attitudes toward privacy.
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